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NovaLash continues to be the leader in the field of eyelash extensions and is committed to providing safe, beautiful, flawless eyelash extensions to enhance any woman’s natural beauty.
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NOVALASH® CHALLENGE PURPOSE

A double-blind study was conducted to determine the effectiveness of NovaLash brand extra strength elastomeric adhesive (Platinum Bond®) versus other extra strength cyonoacrylate lash adhesives.

CHALLENGE METHOD

40 extra curly 0.2mm diameter NovaLash® brand lash extensions were placed on the left side with Platinum Bond® adhesive. On the right, 40 of a leading competitor’s extensions were applied using “extra strength” adhesive of Asian origin.

CHALLENGE RESULTS

By week number 2, the competitor’s side showed signs of adhesive breakdown and lash extension loss.

NOVALASH® CHALLENGE CONCLUSION

NovaLash® brand Platinum Bond® adhesive was shown to be 2 times as effective as the leading competitor in the following areas: strength, durability, pigmentation, texture, and curl.

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